How to google ad words for app downloads

To make her phone number more visible to the ones searching for businesses like hers, she adds a call extension to her search campaign. With this, potential customers see her number in the ad and can make a phone call directly.

You first have to verify your phone number by Google before it can be used as a call extension. You are not allowed to use a phone number that is inaccurate, irrelevant or that is not connected to your business. When creating a text message extension on Google Ads, you need to prepare an extension text that will be shown in the ad itself, a default message to the customer that will appear after clicking on the extension, as well as you can write an auto-reply message optional to be sent out after someone wrote you a text.

The extension text that appears on Google can be 25 characters long, you may write up to 35 characters for the default customer message, and up to for the auto-reply. But be careful: when Google has created a text message extension for you and you are not aware of this, these messages can come as a surprise to you. He also set up a message extension so that he is able to quickly communicate with his potential customers about memberships and training programs.

Help people to find your business location by adding a location extension to your ad. You are able to show your address, the distance to your business, and a map to your location all within your ad. When a person clicks on your location extension, Google Maps will open up giving even more detailed information about your business. Note that to set up a location extension, you have to have a Google My Business profile to link it with. When GMB is linked to your Google Ads account, Google itself may set up location extensions and show it when someone specifically is looking for a location.

Location extensions are eligible to run on Google search as well as on Google search sites like Google Maps incl. When someone is near or has shown interest in your local area, your location extensions may also show up on the display network, and even on YouTube trueview- in-stream and bumper ads.

Holly has a coffee shop in Berlin and wants to increase foot traffic to her place. You can only set up location extensions when you have a Google My Business account: note that GMB is not supported in all countries and territories. Affiliate location extensions are like regular location extensions, only this time designed for retailers and manufacturers that sell products through retail outlets.

Affiliate location extensions will show the nearest location of the stores that sells your products - if you want to promote your own business location, you have to use location extensions instead.

You will have to define in which stores your products are being sold. You can only choose from the stores that Google has in its system. With price extensions you are able to showcase some of your deals, offers or services in your ad, including their prices.

Good thing: price extensions are clickable and redirect people straight to the page where they can view the deal and if possible, purchase. When preparing price extensions, you will need to choose the language, currency, and the price qualifier from, up to, average - or non. Each price extension consists of a header of 25 characters, a description of 25 characters, the price and its unit; whether it's the uniform price, or per hour, per day, per week, per month, per year, or per night.

You can only set up price extensions for brands , events , locations , neighborhoods , product categories , product tiers , service categories , service tiers , and services , and you may feature up to 8 different items in your ad minimum of 3 is required. To highlight some of her tours, she sets up price extensions. When searching for trips specifically to a city, eg. Your price extensions may be disapproved when your header and description text are not relevant to the category type you selected.

If you have an app, this extension is just great for you. When someone already has your app, a click on the extension will open the app and automatically links it to what the person was searching for.

If you want to boost downloads for your app, app campaigns are the way to go. If you have an app, Google will encourage people to download or open your app by showing an app extension in your search ad. I have an e-commerce store that sells everything you need for your furry little friends.

I also have an app; however, not many people are aware of this. In order to promote my app I set up an app extension. Now when someone is searching for my brand or the products I offer, they will see my mobile app, are able to visit the app store and download the app - all right from the ad. An example would be for a discount on the first order - if a first time visitor is searching for meal boxes eg. When you select an occasion, the occasion will appear in the promotion extension, but note: your promotion can only run on those qualifying dates.

You then choose the promotion type: up to monetary or up to percent discount, add the value, and write a promotion text of 20 characters. Google Ads promotion extensions are worth to set up as they allow you to promote any deals and offers alongside your search ad.

In other words, how heavily will you promote it? Will you promote it both organically and through advertising? The next thing to consider is user engagement level in your app. On a high level, all of the above factors will impact how much revenue you can earn from your apps using the AdMob platform. From the above examples, we can see that app popularity and user engagement level play a huge role in your potential earnings using AdMob.

We encourage you to learn more about monetizing with mobile ads or visit the AdMob blog for the latest product updates and developer success stories. Some features are in beta and are not yet available to all publishers.

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